American Addiction Centers has entered into a partnership with the NFL Alumni Association on a public awareness campaign to address stigma around addiction and mental health.
Former players are wearing jerseys in social media posts with the hashtag #TacklingtheStigma and are encouraging fans to do the same. As part of the project, Thomas “Hollywood” Henderson, a former member of the Dallas Cowboys, has recorded a public service announcement on his struggles with addiction. The video can be viewed on the AAC website.
“Far too many people still view addiction to drugs and/or alcohol as a moral weakness instead of a disease and that stigma causes people to suffer in silence,” Derek Price, CEO of AAC’s Desert Hope Treatment Center and former NFL player, said in a news release. “We must change perceptions in order to end the stigma and that starts by raising awareness.”