A large box with the SAMHSA national helpline phone number now sits atop addiction treatment-related Google search results for users in 13 states, a decision that marketers warn could actually make treatment more difficult to access for some users.
Dave Aronberg, state attorney for the 15th judicial district in Florida, shared with Rx Summit attendees how his office has cracked down on patient brokering in Palm Beach County and helped individuals seeking treatment.
Dan Gemp, president and CEO of Dreamscape Marketing, is on the BHE Podcast to discuss how marketers in behavioral healthcare need to use data and hindsight in their strategic planning to address some seismic changes that have been occurring as big,…
American Addiction Centers has accused NAATP of engaging in a campaign to damage the reputation of AAC for the benefit of the association’s prominent not-for-profit members in a lawsuit filed in federal court. NAATP denies the allegations.
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if the process has been worth it.
LeShaundra Cordier, MPH, CHES, communications team lead for the CDC, and Christina Zurla, partner with the strategic consulting and communications firm ICF, share ideas and advice for crafting and delivering effective opioid related messages.