Dan Gemp, president and CEO of Dreamscape Marketing, is on the BHE Podcast to discuss how marketers in behavioral healthcare need to use data and hindsight in their strategic planning to address some seismic changes that have been occurring as big, new players enter the industry. Gemp breaks down a variety of tactics for behavioral healthcare companies to improve their marketing, such as: analyzing returns on media spending and tracking results across channels to eliminate guesswork, honing outreach efforts with alumni and referral partners, and creating consistent messaging that speaks to multiple audiences. Gemp also calls out some of the outdated marketing tactics he still sees being used and explains how organizations can get back to basics and enjoy better returns.
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