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Ideal Option Receives Investment From BlueCross BlueShield Venture Partners

February 06, 2019
Ideal Option, a provider of medication-assisted treatment and behavioral counseling services to individuals with opioid use disorder, has received a minority investment from BlueCross BlueShield Venture Partners, which invests on behalf of 33 BlueCross BlueShield entities in healthcare companies relevant to BCBS plans. The move was made with the intention of expanding access to MAT services in underserved areas. Ideal Option has treated more than 20,000 patients at its network of 60 urban and rural opioid treatment clinics in 10 states, making extensive use of telehealth services to reach additional markets that otherwise have limited or no access to treatment. The company previously received an investment from lower middle-market private equity firm Varsity Healthcare Partners in October.
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