Marketing

Following its merger with Partnership for Drug-Free Kids in 2019, the not-for-profit Center on Addiction has announced a name change, new branding and a refreshed website.

A large box with the SAMHSA national helpline phone number now sits atop addiction treatment-related Google search results for users in 13 states, a decision that marketers warn could actually make treatment more difficult to access for some users.

The Maryland Center for Addiction Treatment has been renamed Recovery Centers of America Capital Region.

Dave Aronberg, state attorney for the 15th judicial district in Florida, shared with Rx Summit attendees how his office has cracked down on patient brokering in Palm Beach County and helped individuals seeking treatment.

Marketers share best practices for reallocating budgets and refining messaging to stakeholders during the coronavirus pandemic.

ARS Treatment Centers, Crossroads Treatment Centers’ office-based opioid treatment programs, will now conduct business under the parent company’s name.

Baltimore County, Md., is increasing public awareness of the opioid crisis by displaying signs depicting total and fatal overdoses.

Christian De Oliveira, chief operating officer for Transcend Recovery Community, explains how his company has refined its marketing strategies, used messages of positivity, and diversified its tactics to continually reach its target audience.

Paul Gomez, principal and chair of Polsinelli Behavioral Health Law Group, says providers should take a close look at their marketing arrangements in light of recently passed laws such as the Eliminating Kickbacks in Recovery Act.

Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if the process has been worth it.