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Marketing

Marketing
After ending its affiliation with the national Phoenix House organization in 2019, the Arlington, Virginia-based provider has rebranded as an independent addiction treatment provider, and is also closing in on a multi-year fundraising goal for patient treatment funds.
Marketing
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if the process has been worth it.
Marketing
LeShaundra Cordier, MPH, CHES, communications team lead for the CDC, and Christina Zurla, partner with the strategic consulting and communications firm ICF, share ideas and advice for crafting and delivering effective opioid related messages.
Marketing
Treatment centers run the risk of violating kickback laws by hosting improper professional education events. William P. Hoffman, shareholder for the Polsinelli law firm, recommends a series of steps to limit legal exposure.
Marketing
A pair of lead aggregation websites recently soared to the top of Google’s organic search results for popular addiction treatment terms, setting off alarm bells among ethical operators.
Treatment
Along with their children and family dog, advocates Robyn Cruze and Tim Harrington are embarking on a coast-to-coast tour to support individuals struggling with substance use disorders and mental illness.
Marketing
The Certified Admissions and Marketing Specialist credential will give providers a new way to signal they are operating in an above-board manner.
Business Strategy
Kaleo CEO Spencer Williamson told CBS’s “60 Minutes” his company would drop the price of the Evzio naloxone auto-injector if insurers and pharmacy benefit managers stop blocking access to it.
Marketing
A new white paper from Treatment Professionals in Alumni Services (TPAS) discusses the mutual benefits of diversified alumni programming for former patients.
Marketing
The suit alleges Freedom Healthcare of America, which does business as Addiction Campuses, as well as Addiction Enders and its proprietor, engaged in unauthorized use of its intellectual properties to recruit patients.
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