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September 09, 2019
Baltimore County, Md., now shows signs of a shifting mindset on the community's drug problem—literally. Outdoor signs depicting total and fatal overdoses in the county are being installed in prominent spots outside local police precincts, after a long period in which it appeared county leaders…
August 27, 2019
An Oklahoma judge ruled on Monday that Johnson & Johnson was responsible for helping to fuel the state’s opioid epidemic through the intense marketing of its pain medications. Although the $572 million fine levied against the company was far less than the $17 billion sought by the state, it is…
August 15, 2019
There is a lot of work being done in Washington to address substance use disorders, Slingshot Solutions principal Andrew Kessler told NCAD East attendees on Thursday. “But we’re still not at the point where policymakers fully understand the disease,” he said. “And as a result, policies are…
July 22, 2019
A bill signed by Florida Gov. Ron DeSantis in late June has narrowed an exception to the state’s patient brokering statute to now apply solely to payments and practices that are authorized under federal anti-kickback laws. However, the amendment, which went into law on July 1, could have…
July 16, 2019
Studies show the cost of driving website traffic through digital advertising continues to climb. Paid leads are becoming harder to convert. This is the reality for many businesses that rely on digital marketing. It’s especially true for behavioral healthcare providers.
June 06, 2019
Christian De Oliveira, chief operating officer for Transcend Recovery Community, explains how his company has refined its marketing strategies, used messages of positivity, and diversified its tactics to continually reach its target audience.
May 23, 2019
Paul Gomez, principal and chair of Polsinelli Behavioral Health Law Group, says providers should take a close look at their marketing arrangements in light of recently passed laws such as the Eliminating Kickbacks in Recovery Act.
May 14, 2019
Seeing its market capitalization dwindle from $1 billion in 2015 to $40 million in 2019, American Addiction Centers outlined a strategy to reverse its fortunes during a call with investors on Monday.
May 06, 2019
American Addiction Centers has accused NAATP of engaging in a campaign to damage the reputation of AAC for the benefit of the association’s prominent not-for-profit members in a lawsuit filed in federal court. NAATP denies the allegations.
April 18, 2019
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if the process has been worth it.
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