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December 04, 2020
The impact of COVID-19 and the emergence of telehealth are having ramifications that touch all aspects of addiction treatment programs, from digital marketing to patient retention to potential deals with investors, said panelists in a session presented on Friday at the Treatment Center Investment…
September 22, 2020
The former Phoenix House Mid-Atlantic, an Arlington, Virginia-based not-for-profit substance use disorder treatment provider, announced that it has changed its name to National Capital Treatment & Recovery (NCTR). The organization has also announced that it is approaching a multi-year…
August 04, 2020
Addiction Campuses, the Nashville, Tennessee-based operator of substance use disorder treatment and recovery programs, announced recently that the company will begin operating under a new name: Vertava Health. The name is a combination of two Latin words—vert (“turn”) and ava (“life”)—which the…
August 04, 2020
Meadows Behavioral Healthcare has announced a name change for its treatment center in Sam Houston National Forest in Montgomery Township, Texas. The former Serenity View Recovery Center will now be known as The Meadows Texas.
July 10, 2020
Following its merger with Partnership for Drug-Free Kids in 2019, the Center on Addiction announced this week that it is rolling out a new name, brand identity and website. The organization will now be known as the Partnership to End Addiction.
June 09, 2020
A recent change to Google search results for terms related to addiction treatment has caught the attention of marketers across the industry and raised the ire of several. On May 27, Jared Moré, a local marketing consultant based in Washington state who works with addiction treatment and behavioral…
April 16, 2020
Dave Aronberg, state attorney for Florida’s 15th judicial district, is turning off the music for bad actors in the state who have been dancing the “Florida Shuffle” en route to exploiting individuals in recovery. In a Thursday morning session during the virtual Rx Drug Abuse & Heroin Summit,…
April 09, 2020
The unprecedented challenges being created by the coronavirus (COVID-19) pandemic are forcing behavioral healthcare organizations to think on their feet—and with their heart—to revise their marketing plans accordingly. Companies are reallocating dollars between marketing channels, as well as…
March 11, 2020
Crossroads Treatment Centers has announced that it is consolidating its brands under one name as part of the company’s growth strategy. Its office-based opioid treatment centers, which previously did business as ARS Treatment Centers, will now take on the Crossroads Treatment Centers name as well…
September 09, 2019
Baltimore County, Md., now shows signs of a shifting mindset on the community's drug problem—literally. Outdoor signs depicting total and fatal overdoses in the county are being installed in prominent spots outside local police precincts, after a long period in which it appeared county leaders…
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