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July 10, 2020
Following its merger with Partnership for Drug-Free Kids in 2019, the Center on Addiction announced this week that it is rolling out a new name, brand identity and website. The organization will now be known as the Partnership to End Addiction.
June 09, 2020
A recent change to Google search results for terms related to addiction treatment has caught the attention of marketers across the industry and raised the ire of several. On May 27, Jared Moré, a local marketing consultant based in Washington state who works with addiction treatment and behavioral…
April 16, 2020
Dave Aronberg, state attorney for Florida’s 15th judicial district, is turning off the music for bad actors in the state who have been dancing the “Florida Shuffle” en route to exploiting individuals in recovery. In a Thursday morning session during the virtual Rx Drug Abuse & Heroin Summit,…
April 09, 2020
The unprecedented challenges being created by the coronavirus (COVID-19) pandemic are forcing behavioral healthcare organizations to think on their feet—and with their heart—to revise their marketing plans accordingly. Companies are reallocating dollars between marketing channels, as well as…
March 11, 2020
Crossroads Treatment Centers has announced that it is consolidating its brands under one name as part of the company’s growth strategy. Its office-based opioid treatment centers, which previously did business as ARS Treatment Centers, will now take on the Crossroads Treatment Centers name as well…
September 09, 2019
Baltimore County, Md., now shows signs of a shifting mindset on the community's drug problem—literally. Outdoor signs depicting total and fatal overdoses in the county are being installed in prominent spots outside local police precincts, after a long period in which it appeared county leaders…
August 27, 2019
An Oklahoma judge ruled on Monday that Johnson & Johnson was responsible for helping to fuel the state’s opioid epidemic through the intense marketing of its pain medications. Although the $572 million fine levied against the company was far less than the $17 billion sought by the state, it is…
August 15, 2019
There is a lot of work being done in Washington to address substance use disorders, Slingshot Solutions principal Andrew Kessler told NCAD East attendees on Thursday. “But we’re still not at the point where policymakers fully understand the disease,” he said. “And as a result, policies are…
July 22, 2019
A bill signed by Florida Gov. Ron DeSantis in late June has narrowed an exception to the state’s patient brokering statute to now apply solely to payments and practices that are authorized under federal anti-kickback laws. However, the amendment, which went into law on July 1, could have…
July 16, 2019
Studies show the cost of driving website traffic through digital advertising continues to climb. Paid leads are becoming harder to convert. This is the reality for many businesses that rely on digital marketing. It’s especially true for behavioral healthcare providers.
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