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Marketing

September 09, 2019
Baltimore County, Md., now shows signs of a shifting mindset on the community's drug problem—literally. Outdoor signs depicting total and fatal overdoses in the county are being installed in…
June 06, 2019
Christian De Oliveira, chief operating officer for Transcend Recovery Community, explains how his company has refined its marketing strategies, used messages of positivity, and diversified its…
May 23, 2019
Paul Gomez, principal and chair of Polsinelli Behavioral Health Law Group, says providers should take a close look at their marketing arrangements in light of recently passed laws such as the…
April 18, 2019
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if…
April 18, 2019
LeShaundra Cordier, MPH, CHES, communications team lead for the CDC, and Christina Zurla, partner with the strategic consulting and communications firm ICF, share ideas and advice for crafting and…
March 08, 2019
Treatment centers run the risk of violating kickback laws by hosting improper professional education events. William P. Hoffman, shareholder for the Polsinelli law firm, recommends a series of steps…
February 12, 2019
A pair of lead aggregation websites recently soared to the top of Google’s organic search results for popular addiction treatment terms, setting off alarm bells among ethical operators.
February 05, 2019
Along with their children and family dog, advocates Robyn Cruze and Tim Harrington are embarking on a coast-to-coast tour to support individuals struggling with substance use disorders and mental…
January 18, 2019
The Certified Admissions and Marketing Specialist credential will give providers a new way to signal they are operating in an above-board manner.
November 19, 2018
Kaleo CEO Spencer Williamson told CBS’s “60 Minutes” his company would drop the price of the Evzio naloxone auto-injector if insurers and pharmacy benefit managers stop blocking access to it.
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