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Marketing

May 13, 2020
Recovery Centers of America announced that it has renamed the Maryland Center for Addiction Treatment. The 140-bed facility in Waldorf, Maryland, will now be known as Recovery Centers of America…
April 16, 2020
Dave Aronberg, state attorney for Florida’s 15th judicial district, is turning off the music for bad actors in the state who have been dancing the “Florida Shuffle” en route to exploiting individuals…
April 09, 2020
The unprecedented challenges being created by the coronavirus (COVID-19) pandemic are forcing behavioral healthcare organizations to think on their feet—and with their heart—to revise their marketing…
March 11, 2020
Crossroads Treatment Centers has announced that it is consolidating its brands under one name as part of the company’s growth strategy. Its office-based opioid treatment centers, which previously…
September 09, 2019
Baltimore County, Md., now shows signs of a shifting mindset on the community's drug problem—literally. Outdoor signs depicting total and fatal overdoses in the county are being installed in…
June 06, 2019
Christian De Oliveira, chief operating officer for Transcend Recovery Community, explains how his company has refined its marketing strategies, used messages of positivity, and diversified its…
May 23, 2019
Paul Gomez, principal and chair of Polsinelli Behavioral Health Law Group, says providers should take a close look at their marketing arrangements in light of recently passed laws such as the…
April 18, 2019
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if…
April 18, 2019
LeShaundra Cordier, MPH, CHES, communications team lead for the CDC, and Christina Zurla, partner with the strategic consulting and communications firm ICF, share ideas and advice for crafting and…
March 08, 2019
Treatment centers run the risk of violating kickback laws by hosting improper professional education events. William P. Hoffman, shareholder for the Polsinelli law firm, recommends a series of steps…
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