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Marketing

May 10, 2021
The National Council for Behavioral Health has a new name. The membership organization that drives policy and social change on behalf of mental health and substance use treatment organizations has…
April 16, 2021
A key change in the way Google displays search results for “addiction treatment” and related terms that was implemented last year has rankled many within the field. Some voiced their concerns, and it…
September 22, 2020
The former Phoenix House Mid-Atlantic, an Arlington, Virginia-based not-for-profit substance use disorder treatment provider, announced that it has changed its name to National Capital Treatment…
August 04, 2020
Meadows Behavioral Healthcare has announced a name change for its treatment center in Sam Houston National Forest in Montgomery Township, Texas. The former Serenity View Recovery Center will now be…
July 10, 2020
Following its merger with Partnership for Drug-Free Kids in 2019, the Center on Addiction announced this week that it is rolling out a new name, brand identity and website. The organization will now…
June 09, 2020
A recent change to Google search results for terms related to addiction treatment has caught the attention of marketers across the industry and raised the ire of several. On May 27, Jared Moré, a…
May 13, 2020
Recovery Centers of America announced that it has renamed the Maryland Center for Addiction Treatment. The 140-bed facility in Waldorf, Maryland, will now be known as Recovery Centers of America…
April 16, 2020
Dave Aronberg, state attorney for Florida’s 15th judicial district, is turning off the music for bad actors in the state who have been dancing the “Florida Shuffle” en route to exploiting individuals…
April 09, 2020
The unprecedented challenges being created by the coronavirus (COVID-19) pandemic are forcing behavioral healthcare organizations to think on their feet—and with their heart—to revise their marketing…
March 11, 2020
Crossroads Treatment Centers has announced that it is consolidating its brands under one name as part of the company’s growth strategy. Its office-based opioid treatment centers, which previously…
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