Alumni Marketing... Meet COVID-19: How Cultivating Relationships With Former Patients Goes On, Even During a Pandemic
The day-to-day challenges of running an addiction treatment center during a pandemic are enormous. It becomes harder than ever to step back and look at the big marketing picture that must include an alumni program. Every aspect of your marketing strategy has to be carefully developed and properly implemented, including how you interact with former patients. This relationship affects everything from your reputation to the number of new patients you see each month. It’s not something that can be left to chance or dealt with when time allows. Dreamscape Marketing CEO Dan Gemp will discuss this vital, but often overlooked, aspect of your marketing plan and how it can be a win-win for you and your patients alike.
Upon completion of this webinar, attendees will be able to:
- Use an alumni program to demonstrate your commitment to former patients and to addiction treatment.
- Create an alumni program that encourages former patients to “pay it forward” & recommend others for treatment.
- Examine how the pandemic has affected alumni relationships & how marketing methodology has changed.